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Walmart wants to solve your holiday problems| Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
Megan Haynes

It’s all about solutions at Walmart this holiday season.

The retailer is retiring its “Moms’ personality” campaign, launched last summer, in favour of featuring a more inclusive family spot, says Jennifer Holgate, VP of marketing and communications at Walmart.

http://strategyonline.ca/2014/11/26/walmart-wants-to-solve-your-holiday-problems/
 

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